Spread Group and Warner Bros. Consumer Products announce today the launch of an all-new print-on-demand collection inspired by Game of Thrones, featuring branded products for fans to use, wear, and carry. The new collection will include apparel, accessories, homeware, and more, making it the perfect gift, just in time for the holidays.
Print-on-demand means fans can customise the collection within the parameters of the brand’s guidelines. Spread Group’s offering provides a range of designs from the series in colours, styles and products to suit the brand. Fans can choose from a range of dark colours, different apparel and accessories products. Designs with signature phrases like ‘Winter is Here, ‘Not Today’ or ‘A Lannister Always Pays His Debts’ are among the versatile collection.
Products from the Game of Thrones Print-on-Demand Collection
The combination of customisation and print-on-demand produces a greater choice for fans. The look and feel of the Spread Group’s Game of Thrones collection offers more variety and individual designs to the fans.
In addition, it shows the strong aspect of sustainability which is rooted very deeply in the print-on-demand approach. It means no overproduction and a wider choice of products like organic cotton t-shirts.
Sven Burscher, Spread Group’s new Head of Licensing said:
“We are very excited to expand our strategic partnership with Warner Bros. Consumer Products. We can now offer Game of Thrones fans an appealing product range with a level of customisation, which increases their affinity with the series, whilst retaining control of the brand image. As no product is printed until it’s ordered, Spread Group can offer a greater range meaning fans can always find the size they need, unlike in the store”.
About Game of Thrones
HBO’s Game of Thrones has aired in over 207 countries and territories, culminating in record-setting ratings, and over its eight seasons, the show became one of the biggest and most iconic series in television history. Having celebrated “The Iron Anniversary” in April 2021, which marked ten years since the first episode hit television screens, Game of Thrones continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a WarnerMedia company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season
Award-winning global independent animation studio ZAG has signed a global licensing agreement with Spread Group. Under this new agreement, Spread Group will provide a print-on-demand collection for the globally successful animated series Miraculous™ – Tales of Ladybug & Cat Noir™ created by ZAG and co-produced with ON kids & family (Mediawan). Kids and young adults’ apparel and accessories for Miraculous: Tales of Ladybug and Cat Noir will be available via Spread Group’s Marketplace in time for the holiday season.
A worldwide print-on-demand offering means brands can demonstrate their sustainability credentials to customers. At Spread Group, nothing is printed before it is ordered, so there is no overproduction. The Miraculous designs will be published online, ready to be printed on to t-shirts, hoodies and lunchboxes, plus accessories like bags and mugs that will appeal to everyone.
Helena Perheentupa, VP, Licensing, Central, Eastern, Northern Europe and Russia at ZAG commented: “Print-on-demand is a great new opportunity for our passionate fans to engage with Miraculous: Tales of Ladybug and Cat Noir. This global partnership marries Spread Group’s e-commerce expertise with the enthusiasm of our fans, who can now choose from a range of styles and accessories to suit them. We’re delighted with this new initiative and look forward to its great success”.
Sven Burscher, Head of Licensing at Spread Group added, “We’re excited to be the strategic ecommerce partners for ZAG especially after the IP has just won three Licensing International Awards in Germany. Our partnership shows how print-on-demand can add a sustainable element to licensing. Miraculous fans can now choose from pre-designed products that are only printed once an order is placed. Fans can also change the product and the colour to suit their own style, from a range of kids’ clothing and accessories.”
This is Spread Group’s first licensing deal since Sven Burscher’s appointment in October.
Spread Group becomes a strategic e-commerce partner for ZAG in time for the worldwide premiere of the US$100M+ Miraculous animated feature to premiere in 2022.
Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years . Season four of the Miraculous™: Tales of Ladybug & Cat Noir animated TV series started to roll out in over 120 countries across the globe during spring/summer 2021, and ZAG is currently in production on seasons four and five of the series. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 27.7 billion views on YouTube (authorized and user-generated content). Over 200 million products have been sold during the past four years and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghost Force (2021). Visionary director and composer Jeremy Zag founded the Zag Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. Based in Paris, the creative headquarters, known as the “ZAG Lab,” focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character. https://www.zag.com
About Spread Group
Spread Group is a collection of five digital brands that empower self-expression. Our brands enable individuals and businesses to express themselves with print-on-demand products they can use, wear and carry.
The core of our business model is based on the idea that we only print what the customer wants when they want it. Consumers and businesses can customize clothing and accessories with Spreadshirt Create Your Own. Spreadshirt Marketplaces connects our global designer community with customers on Spreadshirt domains and External Marketplaces like Amazon and eBay. Entrepreneurs can sell merch via their own free online Spreadshop. Groups can get their matching kit at TeamShirts. Finally, SPOD gives merchants using external shop systems access to our network of fulfilment facilities.
Founded in 2020, today the Spread Group is the market leader in the print-on-demand sector in Europe and the USA. Spread Group’ brands connect with customers, businesses, designers and sellers in over 170 countries via 18 domains in 12 languages. Powered by five production facilities across the United States and Europe, we deliver on-demand printing solutions at market-leading speeds with sustainable practices.
In 2020, we hit global revenue of €169 million, printed more than 9.8 million items and employed 1000 people from 40 countries.
Media Inquiries for ZAG:
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing + Communications
t: +1 310-418-6430
e: email@example.com; firstname.lastname@example.org
Press Contact for Spread Group UK:
Kate Warwick, Word Savvy
t: +44 (0)78 1069 7282
Spreadshirt’s Marketplace has a lot to offer. Next to offering a home to more than ten million crowd-sourced designs ― contributed by some of the web’s most talented independent designers ― it highlights the diversity of our international community of partners. This series present the Designer of the Month.
Marketplace Designer of the Month November: Tatiana Davidova
We are in the middle of the Sweater Weather Season and our Spreadshirt’s Marketplace Designer of the Month knows how to make the time even more cozy for us. Learn more about the November’s pick here and discover the entire watercolor world of Tatiana Davidova in her showroom: https://www.spreadshirt.de/shop/user/tatiana+davidova/
Spread Group’s UK Licensing Sales Leap 70% With a Little Help from Harry Potter and Friends
Merch sales strengthen in the UK following strategic licensing partnership with Warner Bros. Entertainment in 2020.
UK consumers have been snapping up Hogwarts and Friends hoodies at ecommerce platform Spread Group. Women’s hoodies are the bestsellers for both the school of wizardry and New York roommates’ brands.
Annina Vettermann, Licensing Success Manager at Spread Group says: “We have been very surprised and pleased by the huge demand for women’s hoodies for both of these Warner Bros. brands. We think this is a gap in the market and fans have been happy to find merch they want to wear at Spread Group”.
Spread Group’s bestselling Harry Potter design is a gold Hogwarts coat of arms. This is closely followed by individual House hoodies. The most popular is Harry’s own Gryffindor (40% of sales). Hufflepuff and Ravenclaw are vying for second place (22% and 21% respectively) and those ambitious Slytherins are not far behind either, on 17%.
The revival of 90s TV hit Friends has seen a rise in demand for its classic brand and images of the Central Perk gang. At Spread Group, sales of tote bags, hoodies and t-shirts have risen for both men and women.
Annina Vettermann continues: “2020 has been a difficult year for everyone, but we were delighted to see UK consumers being creative and taking advantage of these newly licensed designs. The strategic partnership has created exceptional results for the Spread Group & Warner Bros. partnership”.
Spread Group offers 14 Warner Bros. licenses, including Batman. Wonder Woman, Tom & Jerry, Looney Tunes and Superman, in a wide range of products, colours and designs
About Spread Group and Warner Bros. Partnership The Spread Group side of the partnership covers design, marketing and production, a presence on the Spreadshirt marketplace, Amazon and eBay. This licensing deal made Warner Bros. one of Spread Group’s largest partners. Its consumers can now access over 1,500 Warner designs on the Spreadshirt marketplaces in the UK, USA, Canada and Australia as well as over 1,000 item positions on Amazon.com. Spread Group and Warner Bros. have had a successful partnership in across many European countries since 2012. In these eight years, Spread Group has developed around 2,000 designs with popular Warner Bros. heroes and symbols. The Warner Bros. brands are among the bestsellers on the European Spreadshirt marketplaces.
Spread Group appoints Dr. Julian de Grahl as CEO of the company. The new CEO brings with him almost 20 years of experience in the internet industry and listed companies. He has been Managing Director at CTS EVENTIM since 2012, and was previously Managing Director at amiando (now XING Events) and Vice President Vertical Business at XING AG (now New Work SE). Dr. Julian de Grahl studied law and economics (business administration) in Hamburg and Cape Town and earned his doctorate at the University of Hamburg.
“Under Philip Rooke’s leadership, Spread Group has developed from a start-up to a highly profitable industry leader. I have great respect for this achievement. I am very excited to continue this growth trajectory together with a sensational team and to set new stimuli,” says the new Spread Group CEO Dr. Julian de Grahl.