Revolution zum Markenstart: Partnerschaft mit Kampagne #CreateYourRevolution
Ab sofort firmiert Spreadshirts Shop-Sparte unter dem Namen Spreadshop als eigenständige Marke. Der Roll-out in Europa folgt auf den erfolgreichen Softlaunch in den USA 2018.
Spreadshop ist für die Shopbetreiber völlig kosten- und risikofrei. Sie gestalten Merchandise auf über 130 personalisierbaren Produkten und verkaufen unter einer eigenen URL. Spreadshop kümmert sich um den Druck auf Bestellung, weltweiten Versand und Kundenservice in 12 Sprachen. Die Shopbetreiber können sich so ganz auf ihre Botschaft konzentrieren und verdienen pro Verkauf eine Provision. Spreadshop unterstützt sie bei ihrer Mission mit Tutorials, Marketingtipps und persönlichem Support.
Wegweisend im E-Commerce: Seit 17 Jahren sind Shops Spreadshirts Spezialität
2002 hatten die Spreadshirt-Gründer die Vision, dass jeder – ob Privatperson, Aktivist oder Designer – einen eigenen Onlineshop eröffnen und betreiben kann. Weniger als ein Jahr nach der Einführung des damals wegweisenden Shopsystems zählte Spreadshirt bereits 100 Shops. Als einer der großen Namen nutzen seit Juni 2002 Ärzte ohne Grenzen die Möglichkeit, ihre Botschaft in die Welt zu tragen.
Beispiele für erfolgreiche Spreadshop-Betreiber sind:
- die Europäische Weltraumorganisation ESA, die bei der Astronauten-Fankluft seit 2017 auf Spreadshop setzt
- der deutsche Cartoonist und Autor Ralph Ruthe, der sich mit spitzem Stift und klaren Ansagen eine große Fangemeinde erarbeitet hat
- Revitalize, or Die, eine US-Initiative, die gegen negative Folgen von Urbanisierung, Apathie und das Gefühl des Abgehängt-Seins in amerikanischen Städten kämpft
- Amorphia Apparel, die mit nerdigen und gleichzeitig schicken Shirts weltweit punkten und zu den witzigsten T-Shirt-Designerinnen zählen, die im Netz zu finden sind
- Revitalize, or Die. gibt sich kämpferisch
- Der Shirt-Shop von Ruthe.de
- Astronautenkluft von der ESA
Stoff für revolutionäre Botschaften: #CreateYourRevolution und Spreadshop
Die Leidenschaft für kreative Ideen und starke Botschaften treibt Spreadshop an. Deshalb ist das Online-Shopsystem stolzer Partner von #CreateYourRevolution, der diesjährigen globalen Kampagne der Frankfurter Buchmesse zusammen mit den Vereinten Nationen, ARTE und dem Börsenverein des Deutschen Buchhandels.
„Demokratie und Meinungsfreiheit, Chancengleichheit und umweltpolitische Herausforderungen – wie ein Brennglas bündelt die Frankfurter Buchmesse die großen Themen der Gegenwart. Die Wirkungsmacht von Kultur bei Veränderungsprozessen wird dabei unterschätzt. Deshalb stellt die Frankfurter Buchmesse in diesem Jahr ihre Bühne den Menschen zur Verfügung, die sich weltweit engagieren“, fasst Juergen Boos, Direktor der Frankfurter Buchmesse, die Idee hinter #CreateYourRevolution zusammen.
„Es gibt unglaublich viele AktivistInnen, AutorInnen und VordenkerInnen mit inspirierenden Botschaften und noch viel mehr AnhängerInnen, LeserInnen und Fans, die dafür brennen. Wir bieten allen die Möglichkeit, ihre Ideen mit Merchandise in die Welt zu tragen und so die Sichtbarkeit zu erhöhen“, erklärt Spreadshirt-CEO Philip Rooke.
Spreadshop unterstützt teilnehmende AktivistInnen aus aller Welt beim Aufsetzen ihres eigenen Onlineshops und betreut den offiziellen Merchandise-Shop von #CreateYourRevolution. Zudem ist Spreadshop auf der Frankfurter Buchmesse vor Ort und informiert über das kostenlose Shopsystem und die Vorteile des Druckens auf Bestellung. Live und zum Anfassen werden T-Shirts mit revolutionären Motiven bedruckt – zum Mitnehmen und sofort Anziehen.
„Zusammen mit unserem Partner Spreadshop setzen wir alles daran, dass die Ideen von Kreativen aus der ganzen Welt ein Forum bekommen, gesehen und gehört werden. In Frankfurt auf der Buchmesse. Und über die Onlineshops, mit deren Hilfe die Menschen Unterstützung für ihr revolutionäres Anliegen sammeln können“, umreißt Juergen Boos, Direktor der Frankfurter Buchmesse, die Partnerschaft mit Spreadshop.
Bildmaterial zum Download:
Mehr Infos unter: www.spreadshop.com/de
#CreacteYourRevolution ist die diesjährige globale Kampagne der Frankfurter Buchmesse, der Vereinten Nationen, von ARTE, Spreadshop und dem Börsenverein des Deutschen Buchhandels. Auf der Frankfurter Buchmesse 2019 teilen und diskutieren SpeakerInnen und viele weitere kreative PionierInnen ihre inspirierenden Ideen zu Themen wie Aktivismus, Sprache, Leben mit Maschinen, Vertrauen, Zukunft, Identität, Nachhaltigkeit und Bildung mit dem internationalen Publikum. #CreateYourRevolution will dazu beitragen, Kultur den Stellenwert zurück zu geben, der ihr zusteht: Sie ist das Rückgrat unserer Gesellschaft, sie vermittelt Orientierung und Zugehörigkeit. Kultur stellt den Rahmen für interkulturellen Austausch, globale Interaktion und damit zur Gestaltung einer lebenswerten und hoffnungsvollen Zukunft.
Mehr zur Kampagne unter: www.buchmesse.de/highlights/create-your-revolution
Spreadshop Launches Brand-Ambassador Program
Published 03. May 2021 in Brands
Spreadshop continues its brand building initiative by launching a brand-ambassador program, exclusively for North American creators in 2021. Five brand ambassadors have already been recruited.
With its new brand-ambassador program, Spreadshop is now directly targeting content creators from all social networks. The idea is to establish a network of knowledge for creators to collaborate and expand their own merchandising brands by way of a long-term cooperation. Committed North-American influencers with outstanding knowledge of content marketing and awareness of authentic appearance will now have a platform to unite forces in order to become even more powerful.
“Prospects for our program won’t be pigeonholed into a particular genre. What’s important to us are content creator with a convincing personality and that they’re up for a real challenge. With their expertise in multimedia content, the brand ambassadors can work intensively with our design tools and offer real added value to other shop owners. What’s more, they help us view our platform from a fresh and creative perspective to identify untapped potential,” says Lauren Virgin, Influencer Marketing Manager and Project Manager at Spreadshop.
After registering on the online form, the most exciting applicants will meet Lauren Virgin and her team in a personal interview. The ambassadors will become the face of our Spreadhop brand, and as such receive a fixed salary and a personal Spreadshop point of contact to supply support. This partner cooperation will be openly and transparently communicated on the content creators’ channels.
Daniel Batal has been a Spreadshop ambassador from day one. Since 2018, he has been a successful YouTuber and YouTube marketing consultant: “I still know the company’s products from my time as a partner. Back then, I switched to another provider with a heavy heart, because I was excited about realizing the potential of the YouTube Merch Shelf. Today, of course, Spreadshop also offers that – so I’ve returned to my roots. It makes me very proud to represent Spreadshop as its first Brand Ambassador.”
Other official ambassadors who have recently signed on to help spread the word are popular how-to Youtubers Roberto Blake, Jessica Stansberry, Modern Millie, Thomas Garetz and Brian G Johnson. Expect to hear much more from our new Spreadshop Brand ambassadors soon.
The Spread Group’s Spreadshirt Create-Your-Own brand is reviving the embroidery-look trend by launching embroidery textile finishing in all its European markets.
The embroidery refinement technique has just been adopted by Spreadshirt’s Create-Your-Own brand. At the Spread Group’s site in Leipzig, the research and development team has put embroidery’s functionality and versatility to extensive tests in recent months. Convinced of the enormous durability of the textile refinement method, a pool of Tajima’s highly automated embroidery machines has been put into motion. Now Spreadshirt is offering embroidery in all its European markets, and thereby expanding its existing range of classic digital and foil printing techniques.
Embroidery impresses with durability and exclusive properties
“Embroidery not only looks classy due to its vibrant appearance, but also convinces in terms of enormous durability. The finishing allows washing fabrics of up to 60°C (140°F) and is just as durable as the clothing itself,” says Tobias Beutel, Director of Personalization Services at Spreadshirt Create-Your-Own. These high-quality features are in particularly high demand in the business customer sector. Whether in the catering industry, at events or in customer service, embroidered workwear with company logos or slogans conveys exclusivity and quality.
The demand for embroidery designs in individual orders and gift orders keeps increasing, and the design options for any occasion are huge. Currently, 50 products from Spreadshirt’s range can be embroidered with custom text. To be able to offer customers an even wider selection of items that can be embroidered, Spreadshirt’s range is constantly being expanded. In addition to the current embroidery bestsellers such as hoodies, polo shirts, caps, and aprons, a variety of (fleece) jackets and workwear will be added to the product range. Gift items such as custom towels and bathrobes are also in the pipeline.
Embroidery is key to future market success
“The potential of the embroidery refinement technology is immense. In 2019, embroidery accounted for over 40% of the total customized apparel market. At the moment, this is still a strongly offline-oriented market. As a successful e-commerce platform, we want to mix this up and transfer embroidery into the online world with a versatile product selection and attractive pricing,” says Tobias Beutel.
The next steps have already been planned. More highly automated embroidery machines will soon be installed at the Spread Group’s production facilities in Europe and the USA. In the recently opened new production at the site in Legnica (Poland), the first machines will be put into operation in May 2021.
Image material to download
(Copyright: Spread Group)
Spreadshirt’s Marketplace has a lot to offer. Next to offering a home to more than ten million crowd-sourced designs ― contributed by some of the web’s most talented independent designers ― it highlights the diversity of our international community of partners. This series present the Designer of the Month.
Be a hero for the earth! Meet the eco-friendly Designer of the Month @wirfuerdieerde who fights for animal rights and environmental protection. Her designs inspire climate positive actions for our planet.
More great designs against plastic pollution, animal testing and Co. can be discovered on the showroom of wirfuerdieerde.
February is often known for being a month dedicated to love. Valentine’s Day (Feb 14th) and Love Your Pet Day (Feb 20th) are less than one week apart! Is that a coincidence? When talking about the Designer of the Month in February, Lobitos, we know that greyhounds have found their way into her heart.
Lobitos inspires with imaginative and colorful designs for dog, cat, and bird lovers.
The German designer Strandmuschel kicks off the series with their playful and wintery designs that have an appeal for adults and children alike.
These fanciful images will make even those who are no winter fans fall in love with the cold season. Don’t you agree?
Techies and fans of robotics take note – Spreadshop of the Month “achNina”
Published 11. Mar 2021 in Brands Company
Almost 50,000 followers on Twitch, streams about robotics and 3D printing, and a shop with the right equipment for her fans. While Nina builds her robots, thousands of users watch her do it. Here’s a portrait of our Spreadshop of the Month: achNina.
As a child, Nina was already fascinated by technology. She quickly built her first constructions out of cardboard and tape. Now she streams on Twitch almost every day, filling the tech corner of of the streaming service with plants that scream for water and talking kitchen scales. ”I would actually call Twitch a kind of home by now, because the platform and the community have been with me for years,“ says Nina.
If you look closely, Nina’s stream sessions increasingly feature her recently launched merch products with blueprints and tech sketches. “I look forward to picking a mug or thermal mug from the shelf every morning. In the stream, people often ask where they can buy them. Fortunately there’s a merch command in the chat with the link to the shop,“ informs the studied architect.
Before joining Spreadshop, Nina took the printing and shipping of her fan gear into her own hands. Since the Twitch streamer has set her sights on many more projects year, Spreadshop is the perfect partner for her to design and sell achNina products – for free, and without much effort. ”I quickly ended up using Spreadshop, because it gives me the option to personalize my own Shop, and I get an option to customize organic textiles. And I fell in love with the thermal mug, I just had to have it,“ says the robot enthusiast.
Women and technology – achNina inspires others
Nina’s stream brings together tech geeks, families, and kids. Her audience is very mixed. ”I often get messages that I have inspired people to take up engineering programs or start a new hobby. I think it’s great that I can alleviate the fear of new challenges,“ tells us achNina. However, she has also had to deal with negative comments towards tech-savvy women online. „I had some thoughts about how I wanted to deal with it in the beginning. Fortunately, there are good moderators on the chat who take care of that sort of thing, so I usually don’t have to deal with it at all. Since children are also watching and I want to be a role model for them, such comments have absolutely no place in the chat,“ says the shop owner.
Spreadshop Sends Feminist Messages with “Who Needs Feminism?”
Published 08. Mar 2021 in Brands Company
As a merchandise partner of the independent organization “Who Needs Feminism?”, Spreadshop supports the feminist movement with empowering messages on clothing and accessories.
Jasmin Mittag is convinced that activism can improve the world. Inspired by a campaign run by US students, she founded the initiative “Wer braucht Feminismus” (German: Who Needs Feminism?) in 2012. With a traveling exhibition, online workshops, a social media campaign, and a podcast, Jasmin Mittag and her team have since been calling on people to share their own ideas of feminism, and to share these via social networks. Around 3,000 supporters have already taken part in the campaign, including prominent voices such as Franziska Giffey (Federal Minister for Family Affairs, Senior Citizens, Women and Youth), Birgit Schrowange (presenter), Cem Özdemir (politician of the German Greens), and Sookee (musician and activist).
Their newly opened Spreadshop makes feminist statements and sends them out on T-shirts and bags. At the same time, they support the “Who needs feminism?” initiative with every purchase made. The shop itself is 100 percent free of charge for the operators, relieving them of organizational tasks such as the production, shipping, payment processing, and customer service, which are handled by Spreadshop. “Everyone needs feminism. The concept stands for equal rights and self-determination. Still, outdated stereotypes often get in the way of an unbiased approach to feminist issues. With our modern designs, we want to show that engaging with feminism is fun and can enrich people’s lives tremendously. We use all proceeds from our shop to further develop our projects such as the traveling exhibition with new items,” says Jasmin Mittag, head of the campaign, who also operates as a speaker, lecturer and consultant.
However, the activists’ endeavors are also met with blunt opposition. During an incident in Hanover, their exhibition stand of their campaign was vandalized by supporters of the far right. The latter replaced feminist slogans with their own, “Nobody needs feminism! Go home to your stove!” But Jasmin Mittag and her team were undeterred and kept going. In the latest edition of their monthly podcast „Wer braucht Feminismus?“ (German: Who needs Feminism?), they talk to various guests about their take on feminism.
Spreadshop Conquers the Podcast Merchandising market
Published 02. Mar 2021 in Brands Company
International podcast greats such as iJustine have launched their merchandising with Spreadshop. Numerous others are waiting in the virtual starting block to spread the word on merch.
A word of silver-tongued wisdom – the global podcast market is recording a revenue growth of polyglot dimensions. We stream those online audio clips to get entertained, informed and exchange ideas with like-minded people. The number of podcasts available online doubled last year, and it currently stands at an impressive 1,750,000. Spreadshop – a Spread Group brand – has just attracted 30 podcasters from all over the world as its partners. Among these top podcasters rank American YouTube artist Justine Ezarik (better known as iJustine), the podcast label 4000hertz, and all podcast series of German weekly newspaper DIE ZEIT.
Bianca Jankovska – an Austrian freelance writer, columnist, lecturer, and social media concept developer – has recently opened her own Spreadshop. She has been publishing podcasts under her pseudonym Groschenphilosophin (German for “pennywise philosopher”) in Berlin and Vienna since 2014. In her podcast “Badass by Nature,” launched in 2019, she talks about changing career directions, and the happiness that comes with constantly reinventing ones range of tasks.
By customizing T-shirts, hoodies, mugs, and accessories with quotes from her books, she illustrates how merch can easily be put to good use. “I was a bit skeptical about merchandising at first. Having my own web shop seemed like a very time-consuming idea. And I need my time for writing! Fortunately, all the organizational tasks such as production, sales, and customer service are taken care of by the Spreadshop staff. This allows me to fully concentrate on my creative work,” says Bianca Jankovska.
Melina Royer, digital entrepreneur and host of the “Still & Stark” podcast, can also gain additional reach and new listeners through her merchandising shop: “It creates a special bond when customers wear our messages on T-shirts and hoodies. This open commitment to our topics feels like a real appreciation of our work,” says Melina Royer, who is operating the “Still & Stark” brand alongside her husband Timon.
Marianne Gaborfi, Business Development Manager at Spreadshop, has accompanied many podcasters on their way to running their own merch shop. She knows that preparation is key when it comes to turning your merch shop into a success story: “When you open your Spreadshop, it’s important that podcasters take care of maximum exposure to their listeners. If they e.g. send out a newsletter every Wednesday, it may be a good idea to send it out on a Tuesday this time. This will make subscribers more curious about its content. Podcasters could also start a social media survey before launching the shop. What designs and what products does the community want? This kind of preparation will pay huge dividends in the end.”
- Further image material
- Collage podcast “Still & Stark” (Copyright Melanie Ziggel Pictures)
As a grand finale to the “Love Week” campaign, Spreadshirt–Create Your Own sends out around 20,000 love letters to loyal customers.
Spreadshirt – Create Your Own takes customer loyalty to a new level. Just in time for Valentine’s Day, loyal customers will find a personal love letter in their mailboxes. This is how this Spread Group’s brand for individual product design takes up an emotional cause, showing appreciation for the creativity and loyalty of the community. In total, Spreadshirt–Create Your Own is sending out around 20,000 love letters – some of which are handwritten – to German-speaking countries.
”We love building relationships with our customers, and we particularly admire the fresh ideas they keep coming up with to customize our products. Thanks to their creative contributions, Spreadshirt is where it’s at today. This is why we thought of a special thank you to show how much we appreciate their great work. The love letter we’re sending out consists of two sheets of paper – one written by us, and the other a blank sheet for a person dear to the recipient: a partner, family or friends. On both sheets we have printed a voucher worth €10 each, so that they can customize a product made with with love,“ says Sarah Meinelt, Marketing Manager at Spreadshirt–Create Your Own.
The blank letter will offer customers a nice occasion to express their appreciation for others during these testing times when many face-to-face encounters are no longer possible. The love letters will arrive at customers’ homes just a few days before Valentine’s Day. This means that customers can send their own declarations of love by personalizing blank letters for February 14th, 2021. The vouchers printed on both letters are also personalized and can be redeemed for an unlimited period of time.
Melina and Timon describe themselves as introverts. The German online magazine “Vanilla Mind”, which they founded in 2014, and their successful podcast “Still & Stark” [English translation: Quiet & Strong] have been creating awareness for the of quiet and unobtrusive people in this world. The curtain rises for Spreadshop of the Month Vanilla Mind!
“Even quiet people have something to say,” Melina and Timon are convinced. Vanilla Mind is meant to encourage their readers and listeners to accept their needs, and to use their strengths to their advantage while keeping an introvert state of mind. Their so-called “Mut-Letter Newsletter” has managed to reach out to over 12,000 people.
The feedback from their #stillundstark [#quietandstrong] community has been tremendous, ranging from lines of gratitude and encouraging stories to cries for their own products such as T-shirts, tote bags and stationery. “Our community on Instagram inquires about products from time to time. However, we didn’t pursue the idea of having our own Shop for a long time, because the effort and expense seemed too high at first. We just didn’t know about Spreadshop then,” Melina and Timon say. Spreadshop empowers entrepreneurs to run their own free online shop and sell merchandise to their community. “The fact that Spreadshop takes care of the entire process gives you much more room to experiment and try things out.” Vanilla Mind embraces the idea of taking care of the creative part of designing their shop themselves. Since Melina is a full-time creative director, she also likes the creative challenge here as well.
Being loud is not your thing? – Let your clothes speak for you!
“The shop greatly strengthens the message that quiet people have a lot to say. The Still & Stark Shop helps people express their attitude towards life,” the shop owners say. “The print-on-demand aspect was very appealing to us from the very beginning. No warehouse, no surplus goods – in our opinion, this is a very sustainable concept.” Vanilla Mind is also excited about the steadily growing organic product range. The Still & Stark hoodie made of organic cotton has been number 1 on the popularity scale of their products for quite some time. In the future, Melina and Timon would also like to offer seasonal collections to give their community more variety in the shape of matching clothing.
The “Love Week“ campaign is a call from Spreadshirt–Create Your Own to motivate customers to give expression to their personal love messages.
On the occasion of this year’s Valentine’s Day, Spreadshirt–Create Your Own – the brand for customizied products – will get all lovey-dovey with their cross-media marketing campaign. From February 1st–14th, 2021, Spreadshirt will publish personal love messages from their community on Instagram and Facebook. The campaign’s logo is a red, metal-like balloon heart that will complement each message. During the campaign period, the brand will also showcase creative design ideas for clothing and accessories in its weekly newsletters. Moving image formats such as GIFs are being planned.
“These are testing times, and it’s really important to let our loved ones know how dear they are to us. With our “Show what you love” campaign, we’re providing a creative incentive for the lovers in our community to share creative ideas for customized gifts. And we’ve recorded a short video tutorial to demonstrate how a one-of-a-kind Valentine’s Day mug can be created in just under five minutes,” says Heiko Stute, Marketing Manager at Spreadshirt–Create Your Own.
In addition to design ideas, the newsletters will come with attractive discount codes, such as a 50 percent coupon when adding a second T-shirt to an order. This is a great opportunity to e.g. surprise a sweetheart with a customized matching T-shirt. The campaign motto “Show what you love” will host various contests on Instagram, inviting folks to spread the love on social networks.