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New License at Spreadshirt with Schleich Group Signing

February 25, 2019 in Brands Company Innovation

International provider of animal figurines launches its own apparel collection

New License at Spreadshirt with Schleich Group Signing

The e-commerce company Spreadshirt is expanding its range of licenses by signing Schleich, the world’s leading provider of realistic animal figurines. As a textile partner of the toy manufacturer, Spreadshirt will distribute the merchandise for three play worlds Horse Club, bayala® and Eldrador® Creatures: In Horse Club everything revolves around the adventures of four girl friends and their horses, bayala® takes you into a fey world full of magic with elves and unicorns. Fans of Eldrador® Creatures enjoy action-packed adventures.

Currently, more than 50 designs for the three play worlds are available on the Spreadshirt marketplace as well as on Amazon and Ebay across the UK and Europe. The various Schleich characters are particularly appealing to boys and girls aged five to twelve. Now they can also carry their favourite characters and colourful motifs on clothing and accessories.

New License at Spreadshirt with Schleich Group Signing_2

“With Spreadshirt, our new partner for apparel, we are united by our love of detail and the high quality standards of our products,” says Monika Bleile, Brand & Licensing Manager at Schleich. “In addition, we both have the ambition of bringing a smile to the face of every ‘little’ customer with our products”.

By working with the toy manufacturer, Spreadshirt is further expanding its range of licenses for children. In addition to the products from the Schleich play worlds, there are motifs from numerous children’s films and series such as The Little Prince, Asterix and Smiley on the Spreadshirt marketplace.

About Schleich
Founded over 80 years ago by Friedrich Schleich in Schwäbisch Gmünd, Germany, the company is one of the largest toy manufacturers in Germany and an internationally leading supplier of realistic animal figures. The famous play figures and play sets from Schleich are sold in more than 50 countries and have conquered children’s rooms all over the world. As a global player, Schleich today generates more than half of its sales outside its core market of Germany. The company is majority owned by the independent investment company Ardian. Further shareholders are the management team around the managing directors Dirk Engehausen (CEO), Sascha Krines (CFO/COO) and Udo Rother (CSO). The design of the Schleich figures and play worlds, the production of the production tools as well as the quality and safety tests take place in Germany. The production itself takes place both at the company location in Schwäbisch Gmünd and at other production sites abroad.