Who we are

The Future of Print-on-demand is Powered by Self-Expression.

The core of our business model is based on the idea that we only print what the customer wants when they want it. The Spread Group has continually pushed the boundaries of the on-demand printing market by investing in sustainable production approaches and empowering customers and businesses to express themselves on products they use, wear, and carry.

Born in Leipzig


Spreadshirt was founded in 2002 in Leipzig, Germany. Today it is just one of many brands powering Spread Group – the world’s leader in on-demand printing of clothing and accessories.

After Lukasz Gadowski built Spreadshirt’s first website in his university’s basement, he teamed up with engineer and fellow co-founder Matthias Spieß to get the start-up off the ground. Nearly 20 years later, the Spread Group is home to multiple global brands, has factories and offices across the world, and employs over 900 Spreadsters from more than 40 countries with annual revenues of over €130 million.

Meet Our Board

  • Philip Rooke

    Philip Rooke

    Chief Executive Officer
    Phil joined Spreadshirt in 2009 as Head of Sales and Marketing, bringing with him a wide breadth of experience and success in fast-growing sectors. In 2011, he was appointed Chief Executive Officer, with a sole focus on bringing Spreadshirt from a start-up endeavor to a highly-profitable enterprise.
  • Tobias Schaugg

    Tobias Schaugg

    Chief Financial Officer
    Tobias joined Spreadshirt as Chief Financial Officer in 2009. He had previously assumed leading positions at internet service provider UUNET as well as DocMorris, Cleanaway, MCI in Germany and abroad. Tobias’ career started in corporate consulting after receiving a degree in Business Economics.
  • Hanne Dinkel

    Hanne Dinkel

    Chief Customer Delivery Officer
    Hanne has been Chief Customer Delivery Officer at Spreadshirt since 2018. Next to managing the five production sites in Europe and North America,
she is also responsible for the strategic management of Operations, Factories, Assortment, Purchasing and Customer Service.
  • Guido Laures

    Guido Laures

    Chief Technology Officer
    Guido has been Chief Technology Officer at Spreadshirt since 2013. Comprehensive experience in the IT sector garnered in several management positions at various leading international companies such as DaimlerChrysler, SAP and Hasso-Plattner-Institute is what Guido brings to Spreadshirt.
  • Hugo Smoter

    Hugo Smoter

    Chief Commercial Officer
    Hugo joined Spreadshirt in 2008, acting as Head of Global Marketing and Director of the Direct-to-Consumer (D2C) business unit. His direct impact on the company’s success and sustainable growth over the past six years have earned him a well-deserved promotion to Chief Commercial Officer (CCO).

We’re hiring – join us!

We’re a company of over 900 employees from over 40 different countries. If you’re ready to help empower and excite our customers one T-shirt at a time, we’d love to have you.

See open positions