Who we are

The Future of Print-on-demand is Powered by Self-expression

The core of our business model is based on the idea that we only print what the customer wants when they want it. The Spread Group has continually pushed the boundaries of the on-demand printing market by investing in sustainable production approaches and empowering customers and businesses to express themselves on products they use, wear, and carry.

Born in Leipzig


Spreadshirt was founded in 2002 in Leipzig, Germany. Today it is just one of many brands powering Spread Group – the world’s leader in on-demand printing of clothing and accessories.

After Lukasz Gadowski built Spreadshirt’s first website in his university’s basement, he teamed up with engineer and fellow co-founder Matthias Spieß to get the start-up off the ground. Nearly 20 years later, the Spread Group is home to multiple global brands, has factories and offices across the world, and employs over 1000 Spreadsters from more than 43 countries with annual revenues of over €169 million.

Meet Our Board

Dr. Julian de Grahl

Chief Executive Officer
Julian has been the Managing Director of Spread Group since 2021. As a lawyer with a doctorate in business administration, Julian brings more than 18 years of experience in the Internet industry, including more than 13 years in market-listed companies with high-growth and high-margin environments. In his last position as the Managing Director at CTS EVENTIM he was responsible for several business units, addressing the sports, culture, club and festival markets with specific software, online shops and merchandising solutions.

Tobias Schaugg

Chief Financial Officer
Tobias joined Spreadshirt as Chief Financial Officer in 2009. He had previously assumed leading positions at internet service provider UUNET as well as DocMorris, Cleanaway, MCI in Germany and abroad. Tobias’ career started in corporate consulting after receiving a degree in Business Economics.

Hanne Dinkel

Chief Customer Delivery Officer
Hanne has been Chief Customer Delivery Officer at Spreadshirt since 2018. Next to managing the five production sites in Europe and North America,
she is also responsible for the strategic management of Operations, Factories, Assortment, Purchasing and Customer Service.

Jürgen Krisch

Chief Technology Officer
Jürgen joined Spread Group as Chief Technology Officer in 2020. He brings 20+ years of experience in fashion and e-commerce. Previously he has held leadership roles at enterprises like the Witt Group, a member of the Otto Group, arvato digital services LLC and Beate Uhse new media GmbH.

Hugo Smoter

Chief Commercial Officer
Hugo joined Spreadshirt in 2008, acting as Head of Global Marketing and Director of the Direct-to-Consumer (D2C) business unit. His direct impact on the company’s success and sustainable growth over the past six years have earned him a well-deserved promotion to Chief Commercial Officer (CCO).

We’re hiring – join us!

We’re a company of over 900 employees from over 40 different countries. If you’re ready to help empower and excite our customers one T-shirt at a time, we’d love to have you.

See open positions