The corporate group is responding to the continuing increase in demand for individually designed face masks with a wider range of products.
Seven months after the introduction of face masks to the product range, 10,000 masks have been sold in Europe and Spread Group is taking stock. According to Maxie Eck, Spread Group’s Teamlead for Consumer Marketing, the high demand for face masks cannot be attributed solely to legal requirements and concerns about infection. A look at the most popular mask designs, cat motifs, colourful patterns and slogans, shows that customers want to raise positivity to counter a difficult time.
Customers now have greater creative freedom to do so with the new face masks in sizes Small and Large: The white polyester masks complement the existing range of masks and enable seamless all-over printing using the thermal sublimation printing process. Pixel and vector graphics are printed in brilliant colours and do not fade, even with frequent washing (60 °C). In addition, the elastic bands are flexibly adjustable, which guarantees an optimal fit of the mask.
“We all want to stay healthy in this difficult time and one way to do this is by wearing a mask. I wouldn’t be surprised to see masks given as small gifts to customers, employees or family members this year. People can design or customise the masks themselves and have them individually printed,” says Maxie Eck, Teamlead for Consumer Marketing at Spread Group.
The new masks will initially be produced for European customers at the production sites in Poland, the Czech Republic and Germany. In the future, the new mask model will also be launched on the international Spread Group platforms.