From Harry Potter to Batman, Spread Group is strengthening its position as a strategic licensing partner of Warner Bros. Entertainment. 14 brands will be available in four new markets in Europe, North America, and Oceania
Spread Group’s licensing team has expanded its Warner Bros. licensing rights to new target markets: UK, USA, Canada and Australia: The corporate group now owns the licensing rights for 14 brands, including Harry Potter, Batman and Friends.
Spread Group and Warner Bros. have had a successful partnership in across many European countries since 2012. In these eight years, Spread Group has developed more than 1,700 designs with popular Warner Bros. heroes and symbols in Germany, the Netherlands, France, Sweden, Denmark, and Finland. The Warner Bros. brands are among the bestsellers on these European Spreadshirt marketplaces.
“We are excited about the opportunity to use our know-how to launch into new markets and to strategically develop our partnership with Warner Bros. In doing so, we will cover design, marketing and production, to the web presence on our Spreadshirt marketplace, as well as on Amazon and eBay – according to our 360-degree approach,” explains Ann-Katrin Hager, Head of Licensing Europe of Spread Group.
This licensing deal will make Warner Bros. one of Spread Group’s largest partners. It will offer over 1,000 Warner designs on the Spreadshirt marketplaces in the UK, USA, Canada, and Australia as well as 1,500 item positions on Amazon.com.