Spreadshirt Marketplaces will be further developed strategically and operationally under new management.
Spreadshirt Marketplaces is the brand that connects designers and customers around the world through unique products. Gunter Nickel, an experienced and fashion-savvy e-commerce manager will now be at its helm. The 44-year-old comes from the management team of the online fashion company Zalando, where he held various management positions in the board departments Strategy and Finance. With a degree in industrial engineering, he already looks back on a long consulting career at the international management consultancy A.T. Kearney, where he advised clients in various industries as an expert in growth and management issues. As an business consultant, he also acquired in-depth knowledge in the strategic support of young entrepreneurs in the Berlin startup environment.
“As Director of Spreadshirt Marketplaces, my goal is to accelerate the current growth of the business unit, and to establish the brand as a natural point of contact for buyer groups with a penchant for design. It is also important to me to reach new market segments beyond the gift buyer, such as fashion-savvy buyer groups. Our ambition must be to become the number one marketplace for creatives and to expand our product range in line with our target groups,” says Gunter Nickel, who brings over ten years of experience in market positioning and corporate strategy.