- Spread Group enters into a long-term partnership with mula. and acquires shares in the digital B2B merchandising platform.
- The strategic partnership is intended to provide B2B customers of both companies with an improved and comprehensive service portfolio.
- Spread Group’s investment in mula. is driving the expansion of its B2B business and the implementation of its sustainability strategy.
- Both companies have complementary offerings and will work closely together both in the operational business and in the further internationalization of mula.
Spread Group is the leading global provider of customized fashion and lifestyle products. The global company is entering into a strategic partnership with the Berlin-based B2B merchandise platform mula. To this end, Spread Group is acquiring shares in the start-up and providing mula. with a growth budget in the millions.
The aim of the long-term collaboration is to offer customers of all sizes an extensive portfolio of services that builds on both companies’ existing offerings. In addition to the individual design and production of high-quality corporate fashion and merchandising products, this also includes the digitalization of existing internal processes on the customer side. For example, the digital B2B merchandising platform can be used to provide innovative support for onboarding processes, send automated gift boxes at specified times (e.g., birthdays or customer events), or make merchandise available to a limited customer group via white-label online stores.
Both companies have complementary expertise and will work closely together on operational issues as well as on the further internationalization of mula. In particular, mula. will benefit from the global production and distribution infrastructure of Spread Group.
Dr. Julian de Grahl, CEO Spread Group, explains the move: „Mula. and Spread Group are perfect partners: both companies operate in a customer-centric manner and have repeatedly demonstrated their innovative strength. The topic of sustainable corporate gifting has gained a lot of importance in recent years as a tool for customer and employee loyalty. We create enormous added value for our customers, through the digitalization of time-consuming manual processes in marketing, sales or HR departments, which can result in a significant gain in efficiency.”
Marco Lawrenz, Co-Founder and CEO of mula., says: “We cannot imagine a better partner than Spread Group: 20 years of industry experience, market leader and active worldwide. Moreover, known for its special reliability in the market. At the same time, Spread Group can benefit from our broad solutions for merchandise user cases in all business areas. Through this partnership, the digitalization and automation of currently very manual processes, e.g. by integrating HR-, marketing-, or sales software, we can deliver real added value for companies of all sizes. The combination of the expertise and the services of both companies is a forward-looking move for the entire industry.”
- mula. founders with Spread Group CEO Dr. Julian de Grahl (from left to right: Tobias Boertz (mula. Co-Founder, Head of Engineering), Marvin Müller (mula. Co-Founder, Head of Merchandise), Dr. Julian de Grahl (Spread Group CEO), Marco Lawrenz (mula., Co-Founder, CEO), Moritz Halfmeyer (mula. Co-Founder, CTO)
- mula. CEO Marco Lawrenz and Spread Group CEO Dr. Julian de Grahl
About Spread Group:
Spread Group is a global provider of customized fashion and lifestyle products. With the brands Spreadshirt, Teamshirts and Spreadshop, Spread Group offers consumers, companies, and content creators (e.g., YouTube, Instagram, TikTok) digital services for the individualization of fashion and lifestyle products. The common basis of all Spread Group service offerings is a flexible software platform that enables deep vertical integrations along the value chain. This includes not only product design, marketing and sales via marketplaces and online stores, but also production, payment processing, worldwide shipping and customer service.
The made-to-order pioneer founded in 2002, in Leipzig, Germany, now operates five production sites in the U.S. and Europe and has annual revenues of over 175 million Euros. In 2021, Spread Group manufactured on demand more than 10 million products for customers in over 170 countries.
The digital B2B merchandise platform mula. was founded in Berlin in 2018 by Marco Lawrenz and Marvin Müller and has since developed into an internationally active company. Thanks to the platform, all merchandise activities for companies and their employees can be simplified, streamlined, and managed. This is achieved, among other things, through the automation of processes, API integration with HR and CRM tools, such as HubSpot or Salesforce, and the creation of own stores. In addition, customers can select and individualize their own merchandise as well as their team clothing via the platform. mula. places a lot of emphasis on sustainable products that are environmentally friendly. The B2B merchandise platform is rounded off by a comprehensive design and warehousing service and CO₂-neutral delivery.