• New S-Bahn Mitteldeutschland shop goes live December 7th – with Spreadshop, the free online shop system for selling fan merchandise
• All proceeds will be donated to Leipzig Plus Kultur
• First fashion collection features designs with depiction of central places and local greats of Leipzig’s cultural scene and the sender S-Bahn Mitteldeutschland Leipzig
S-Bahn Mitteldeutschland is supporting Leipzig’s cultural and event industry with a dedicated solidarity campaign. In cooperation with Spreadshop – a Spread Group brand – S-Bahn Mitteldeutschland is now launching its own collection of textiles, accessories, and gift items. 100 percent of the fashion line’s proceeds will be donated to independent artists, cultural operators, and freelancers of the local event industry.
Leipzig is close to the hearts of both cooperation partners as it is the focal point of S-Bahn Mitteldeutschland and the main location of Spread Group. The vibrant city with its start-ups and creative scene sets fresh standards for young and creative ideas, giving impulses that inspire and give wings to Leipzig’s economy. The aim of the joint solidarity campaign is to keep a the wide range of events alive for the time after the restrictions of pandemic will have been lifted.
Frank Bretzger, Product Manager at S-Bahn Mitteldeutschland says: “The culture and events’ industry has been badly affected by the Corona pandemic. For many artists, it has become a matter of survival. This is why we want to raise awareness and offer hands-on assistance. The profit from every item sold will be donated to local cultural organizations in and around Leipzig.”
Dennis Dörfl, Director of Spreadshop says: “The impact of the pandemic on the culture and events industry is very close to our heart. At Spreadshop, we are in contact with many creative people and it fills us with pride that we have managed to open up a new source of income that will help many creative people in the long-term. Still, we know that the industry needs more support – and we’re very happy to help.”
S-Bahn Mitteldeutschland’s Spreadshop can be accessed from December 7th, 2021: https://soliaktion-s-bahn-kollektion.myspreadshop.de
Anyone looking for truly unique Christmas presents will surely be greeted with original gifts. Orders placed by December 17th, 2021 will be shipped before Christmas. In 2022, the shop is expected to include new products, and the solidarity campaign will be continued in the region of Germany’s Mitteldeutschland region.