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Spread Group and Warner Bros. Consumer Products Launches All-New Print-on-Demand Collection Inspired by World-Renowned Game of Thrones

December 09, 2021 in Brands Company

Spread Group and Warner Bros. Consumer Products announce today the launch of an all-new print-on-demand collection inspired by Game of Thrones, featuring branded products for fans to use, wear, and carry. The new collection will include apparel, accessories, homeware, and more, making it the perfect gift, just in time for the holidays.

Print-on-demand means fans can customise the collection within the parameters of the brand’s guidelines. Spread Group’s offering provides a range of designs from the series in colours, styles and products to suit the brand. Fans can choose from a range of dark colours, different apparel and accessories products. Designs with signature phrases like ‘Winter is Here, ‘Not Today’ or ‘A Lannister Always Pays His Debts’ are among the versatile collection.

Products from the Game of Thrones Print-on-Demand Collection

The combination of customisation and print-on-demand produces a greater choice for fans. The look and feel of the Spread Group’s Game of Thrones collection offers more variety and individual designs to the fans.

In addition, it shows the strong aspect of sustainability which is rooted very deeply in the print-on-demand approach. It means no overproduction and a wider choice of products like organic cotton t-shirts.

Sven Burscher, Spread Group’s new Head of Licensing said:

“We are very excited to expand our strategic partnership with Warner Bros. Consumer Products. We can now offer Game of Thrones fans an appealing product range with a level of customisation, which increases their affinity with the series, whilst retaining control of the brand image. As no product is printed until it’s ordered, Spread Group can offer a greater range meaning fans can always find the size they need, unlike in the store”.

About Game of Thrones

HBO’s Game of Thrones has aired in over 207 countries and territories, culminating in record-setting ratings, and over its eight seasons, the show became one of the biggest and most iconic series in television history. Having celebrated “The Iron Anniversary” in April 2021, which marked ten years since the first episode hit television screens, Game of Thrones continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon.

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About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a WarnerMedia company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.


Mayra Koziollek

Mayra Koziollek

Senior PR Manager