The “Love Week“ campaign is a call from Spreadshirt–Create Your Own to motivate customers to give expression to their personal love messages.
On the occasion of this year’s Valentine’s Day, Spreadshirt–Create Your Own – the brand for customizied products – will get all lovey-dovey with their cross-media marketing campaign. From February 1st–14th, 2021, Spreadshirt will publish personal love messages from their community on Instagram and Facebook. The campaign’s logo is a red, metal-like balloon heart that will complement each message. During the campaign period, the brand will also showcase creative design ideas for clothing and accessories in its weekly newsletters. Moving image formats such as GIFs are being planned.
“These are testing times, and it’s really important to let our loved ones know how dear they are to us. With our “Show what you love” campaign, we’re providing a creative incentive for the lovers in our community to share creative ideas for customized gifts. And we’ve recorded a short video tutorial to demonstrate how a one-of-a-kind Valentine’s Day mug can be created in just under five minutes,” says Heiko Stute, Marketing Manager at Spreadshirt–Create Your Own.
In addition to design ideas, the newsletters will come with attractive discount codes, such as a 50 percent coupon when adding a second T-shirt to an order. This is a great opportunity to e.g. surprise a sweetheart with a customized matching T-shirt. The campaign motto “Show what you love” will host various contests on Instagram, inviting folks to spread the love on social networks.