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Spread Group brings Ferdinand von Humboldt on board as CFO to expand new business areas 

October 27, 2023 in Company Press Releases

Leading global supplier of personalized fashion and lifestyle products Spread Group has appointed Ferdinand von Humboldt as its new Chief Financial Officer (CFO). Humboldt’s key responsibilities will include continuing to strengthen Spread Group’s financial power and capacity for innovation and implementing a corporate strategy focused on growth, innovation and verticalization alongside the leadership team.

Ferdinand von Humboldt brings to the Group many years of operational and strategic experience in finance. His career has taken him from strategic consultancy Roland Berger and a management buy-out of a former Zalando subsidiary to CFO roles with global tech and service companies.

His future objectives include creating the necessary financial conditions to implement the corporate strategy developed under Spread Group CEO Dr. Julian de Grahl. Another aim is to drive expansion of new business areas Lifestyle & Fashion (, B2B & Corporate Merchandise ( and and Sports & Live Entertainment (including “Rock am Ring” and “Rock im Park”).  Conducting further M&A activities and expanding Spread Ventures ( are among the other items waiting in his in-tray.

Ferdinand von Humboldt on his appointment:

“I’ve known of Spread Group since my time studying business at what is now HHL Leipzig Graduate School of Management. In 2002, Spread Group was Germany’s most innovative and disruptive start-up success story. I’d now like to drawn on my expertise to help boost Spread Group’s focus on its original DNA, marked by innovation and disruption.”

Spread Group-CEO Dr. Julian de Grahl explains:

“We’re delighted to further strengthen our leadership team with the arrival of Ferdinand von Humboldt. Over the past year, we’ve already added a great deal of industry experience in the shape of Lothar Reiff and Frederik Brakel. Ferdinand’s strong background in corporate finance will help us move further ahead with implementation of our strategic initiatives. We look forward to Ferdinand’s active input and strategic expertise in this area.”

About Spread Group

Spread Group is a global supplier of personalized fashion and lifestyle products. With the brands Spreadshirt, Teamshirts, Spreadshop and SPREAD, it provides consumers, organizations and content creators with digital services for personalizing fashion and lifestyle products.

All Spread Group services share a common foundation: a flexible software platform enabling significant vertical integration along the value chain. In addition to everything from product design, sales and marketing to marketplaces and online shops, this also includes production, payment processing, global shipping and customer service.

With fashion tech fund Spread Ventures, Spread Group makes targeted investment in new tech companies who share its vision for more sustainable production and distribution in the fashion industry.

The made-to-order pioneer was founded in Leipzig in 2002 and now operates four production sites in the US and Europe. In 2022, Spread Group made over 10 million products to order for customers in over 170 countries, notching up revenues of over €175 million.

Press representative

Nora Kulling, Spread Group 

t: +49 (0)341 594 00 5381 



Mayra Koziollek

Mayra Koziollek

Senior PR Manager