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Spread Group Expands Gaming Portfolio With G2 Esports

October 06, 2023 in Company Press Releases

Next Gen Fashion Tech Brings Customisable Merch to #G2Army

G2 Esports is bringing made-to-order merch to its teams’ supporters with Spread Group’s cutting edge print-on-demand technology. The worldwide licensing deal includes G2 Esports and their mascot G2 Sam. Merch will also be available on Amazon.

G2 Esports’ 40m-strong community can now enhance its sense of belonging with customisable clothing. Players compete in League of Legends, VALORANT, Counter-Strike: Global Offensive, Rocket League, Rainbow Six Siege, Fortnite and Sim Racing.

Made-to-order merch means the #G2Army can choose a style, fit and colour to suit them, within their esport’s brand guidelines. Spread Group’s global reach means G2 Esports can connect with its worldwide community with this offering. It is the top most talked about and watched esports club with over 50% of its fans in EMEA.

Fans can celebrate the skill and professionalism of their favorite team and players with delightful items like a team poster, hoodie or beanie. Plus G2 Sami features too, with Many Moods of Sami on t-shirts and other merch.

Supporters can buy via Spreadshirt, or have the option to buy direct from Amazon, where customisation will also be possible.

Sven Burscher, Spread Group’s Head of Licensing said:

“Made-to-order merch is a perfect fit for gaming and esports. Pro and amateur gamers, along with their fans, can develop their sense of community with team merch. Print-on-demand makes customisation possible, so everyone get an item they are proud to wear.”

He continues:

“Made-to-order also has impressive sustainability credentials as nothing is created until it is ordered. This reduces waste and because consumers are invested in their order, and their team, the returns are very low; below 2%. It offers gamers, fans and brands a new, sustainable aspect merch”.

Full list of products:

T-Shirts, Long Sleeves Shirts, Hoodies, Sweat-Shirts, Zip Hoodies, College Jackets, Drawstring Bags, Tote Bags, Drawstring Bags, Shoulder Bags, Waist Bags, Mugs, Water Bottles, Lunch Boxes, Stickers, Caps, Beanies, Hats, Pillowcases, Posters, Magnets, Coasters, Trousers (leggings)

Full list of brands and links:

Download-Link Pictures:

About G2 Esports

G2 is the most entertaining esports organization in the world – end of discussion. Known for having the best players and rosters, the company has dominated the global stage since its inception in 2015, securing countless major tournament victories, several industry awards and exciting partnership collaborations in the process. Entertainment is the essence of everything G2 does, with the esports brand rated number one for social engagement through multiple regions worldwide.

During its eight years of domination, G2 has built a global fanbase of over 40 million fans spanning EMEA, North America, Asia and Latin America. Boasting an Instagram following of 1.3 million and Twitter followers in excess of 1.2 million, the G2 community follows every twist and turn of the most captivating stories created by the organization within the esports scene and beyond.

International household name brands are increasingly recognising the opportunities that esports can offer to tap into an engaged new audience and are partnering with G2 as a credible way to be part of this movement. G2 currently counts the likes of Logitech, Red Bull, Herman Miller, Oakley, Ralph Lauren, Jägermeister and Mastercard amongst its strategic commercial partners.

Over 150 players, content creators, and employees are at the heart of G2, taking the team from an esports brand at its core to a global, recognisable, lifestyle and entertainment brand.

More information is available at:

About Spread Group

Spread Group is a global provider of customized fashion and lifestyle products. With the brands SPREAD, Spreadshirt, Teamshirts and Spreadshop, Spread Group offers consumers, companies, and content creators digital services for the individualization of fashion and lifestyle products. The common basis of all Spread Group service offerings is a flexible software platform that enables deep vertical integrations along the value chain. This includes not only product design, marketing and sales via marketplaces and online stores, but also production, payment processing, worldwide shipping and customer service. The made-to-order pioneer founded in 2002, in Leipzig, Germany, now operates four production sites in the U.S. and Europe and has annual revenues of over 175 million Euros. Spread Group has more than 20 million customers in over 170 countries. 

Press Contact  

Nora Kulling, Spread Group 

t: +49 (0)341 594 00 5381  



Mayra Koziollek

Mayra Koziollek

Senior PR Manager