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A boost for technology and customer focus: Frank Bartelt becomes new Spread Group COO

October 27, 2023 in Company Press Releases

Frank Bartelt is joining Spread Group, the leading global supplier of personalized fashion and lifestyle products, as its new Chief Operating Officer (COO).  In this role, he will focus on further optimization of customer-centered processes, new technologies, and a large-scale expansion of the product range.

The aim is to tap into potential new scaling opportunities, as well as continuing to improve product quality and investing in new finishing techniques. Frank Bartelt hopes to expand tech-based solutions at market leader Spread Group and invest more in areas such as automation and robotics on the operations side.

The qualified economist is joining the organization after a four-year stint as COO of Picanova (The Customization Group). He previously spent over seven years in managerial roles at online fashion retailer Zalando. Inspired by Spread Group’s background and the vision of its founders, he hopes to contribute his industry experience to aspects such as scaling and sustainability.

Frank Bartelt on his new role as COO at Spread Group:

Operations is responsible for the lion’s share of value creation, playing a key role in Spread Group’s growth and development. The Group has huge potential. To enhance this further, I want to boost the tech element, invest in new finishing technologies, and ensure quality continues to improve in all processes involving the customer.”

Spread Group-CEO Dr. Julian de Grahl explains:

“In Frank Bartelt, Spread Group is bringing on board a wealth of expertise to help grow our operations. In his previous roles in the industry, he’s shown he’s capable of creating significant momentum to drive agile company growth, with a focus on tech innovations and a service-based approach. This ethos is also aligned with our corporate philosophy. We look forward to working together to develop Spread Group along this track.”

About Spread Group

Spread Group is a global supplier of personalized fashion and lifestyle products. With the brands Spreadshirt, Teamshirts, Spreadshop and SPREAD, it provides consumers, organizations and content creators with digital services for personalizing fashion and lifestyle products.

All Spread Group services share a common foundation: a flexible software platform enabling significant vertical integration along the value chain. In addition to everything from product design, sales and marketing to marketplaces and online shops, this also includes production, payment processing, global shipping and customer service.

With fashion tech fund Spread Ventures, Spread Group makes targeted investment in new tech companies who share its vision for more sustainable production and distribution in the fashion industry.

The made-to-order pioneer was founded in Leipzig in 2002 and now operates four production sites in the US and Europe. In 2022, Spread Group made over 10 million products to order for customers in over 170 countries, notching up revenues of over €175 million.

Press representative

Nora Kulling, Spread Group

t: +49 160 98615695



Mayra Koziollek

Mayra Koziollek

Senior PR Manager