Spread Group and Peanuts Worldwide are kicking off the new year with a range of baby products and designs. The collection will be offered across the whole of the EU and the UK.
The range features the lovable beagle Snoopy on baby-grows, tiny t-shirts and warm hats. Since 1950, the Peanuts characters have been making both children and adults around the world smile, laugh and dream. Now they are available to print-on-demand too.
Sven Burscher, Spread Group’s Head of Licensing said:
“This partnership expands Spread Group’s offering with lovely designs for the Peanuts baby demographics. It gives the brand and its fans the option of print-on-demand, which offers a range of designs in a style, size and colour to suit them”. Peanuts has positivity associated with the brand we are very excited to have Snoopy and the gang in our portfolio!”
Tara Botwick, Vice President of Territory Management, EMEA for Peanuts Worldwide, said:
“We are looking forward to growing our baby offerings in Europe, as we know that parents and grandparents want to share their love of Peanuts with the next generation. Expanding our print-on-demand business is important as we continue to reach new audiences and Spread Group is a key licensee in that category.”
Spreadshirt’s Marketplace will also host a showroom of the designs featuring Charles M. Schulz’s classic characters. More designs will be added as they come on stream. There is a wide variety with some great classics to be discovered. The collection will also include apparel for teenagers and adults, making it the perfect gift for Peanuts fans of all ages.
- Spread Group Organic Baby Bodysuit with Snoopy & Woodstock Hug
- Spread Group Organic Baby T-Shirt with Snoopy Happy
- Spread Group Men’s Premium T-Shirt with Snoopy and Woodstock and Women’s Premium T-Shirt with Snoopy and The Gang Logo
- Spread Group Men’s Premium Longsleeve Shirt with Snoopy with Heart and Women’s Premium Longsleeve Shirt with Love Heart Kiss Valentine’s Day Gift
About Peanuts Worldwide LLC
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.