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Spread Group is driving forward company culture by welcoming Martin Gawlak on board as the new Vice President of People & Culture

September 28, 2022 in Company Press Releases

Spread Group, leading global provider of individualized fashion and lifestyle products, has appointed Martin Gawlak as Vice President of People & Culture. This new position will be accompanied by a comprehensive strategic realignment of human resources and corporate development. Martin will report directly to the CEO, Dr. Julian de Grahl.

Spread Group sees the position a key aspect of the new direction in corporate strategy. Martin’s appointment coincides with the recently announced partnership with B2B merchandise platform mula. as well as greater company focus on innovative and sustainable human resources development. The new Vice President of People & Culture has already worked with the Berlin-based start-up in the past.

Martin will oversee the strategic development of the People and Culture department at Spread Group. Across all locations and all affiliates, the experienced manager – with over 20-years in leading management positions – will push forward the development of company culture, talent management and digitalisation.

Gawlak has a diploma in economics to go with his master’s in organisational psychology, and his last role was as Chief Human Resources Officer (CHRO) at foodspring, a Berlin company and part of the Mars group.

He explains:

“I am excited at the chance of strengthening corporate culture at Spread Group as they adapt their structures and grow across all parts of the company group. Together with my team, I want to create a working environment which continuously develops their skills and helps the management team reach their ambitious goals.”

Spread Group CEO, Dr. Julian de Grahl:

“The exceptional commitment, talent and team spirit of our employees has been a key success factor over the past twenty years. Spread Group management aspires to continue the performance and innovation culture, which has existed here since day one, in the next phase and to further develop our talents in a targeted manner. With his extensive expertise, experience in fast growing companies and last but not least as an experienced user of the mula. B2B merchandise platform, Martin a perfect fit for Spread Group.”

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Photo Martin Gawlak, Vice President People and Culture (Copyright: Spread Group)


Mayra Koziollek

Mayra Koziollek

Senior PR Manager