Less waste with made-to-order

Our business model is made-to-order. Compared to normal lifestyle and fashion production, we empower individuals and group buyers customize a product just the way they want it — when they want it. Made-to-order means a product is only produced once ordered and in the quantity required. Customers get exactly what they want, and we don’t produce overstock. This is how we can completely avoid wasteful overproduction. At just under 2%, our return rate is at the industry’s best And if we do get returns, we either donate them to charity or recycle them for use as insulation wool.

Conscious and eco-friendly production

As a company, we are investing increasingly in environmentally friendly manufacturing. Our direct-to-garment production uses less water when compared to industry standard. This is achieved with specialized Kornit printers, which use vegan ink to reduce water and energy consumption. And since transitioning to an almost completely paperless production in 2019, we have managed to save 767 trees per year by removing paper documents from each order.

Sustainable product range

We love eco-friendly and sustainbly-made products. And that’s why we’re already carrying quite a few of them in our assortment. Our sustainable products are made from organic, recycled, or environmentally friendly materials. We’ve committed to doubling the number of eco-friendly products by the end of 2022, thereby providing a sustainable alternative for almost every category. By then, we’ve also committed to making our products’ origin, materials, and certificates more transparent to help our customers shop more responsibly.

Durable product & print quality

We want our products to be durable, which makes them more sustainable and comfortable. That’s why we put every product through rigorous testing. Before adding a new product to our assortment, we test its durability and longevity by putting them through a series of test-prints and wash tests. We also take customer feedback into account to ensure that our products continue to meet our high-quality standards.

Renewable energy

Switching to renewable energy is an easy step to take if you are willing to accept a little effort. We’ve switched to energy suppliers offering green energy for our EU servers and offices at our headquarters in Leipzig since the beginning of 2020, and we’ll do the same at our locations in the USA.