The Spread Group’s Spreadshirt Create-Your-Own brand is reviving the embroidery-look trend by launching embroidery textile finishing in all its European markets.
The embroidery refinement technique has just been adopted by Spreadshirt’s Create-Your-Own brand. At the Spread Group’s site in Leipzig, the research and development team has put embroidery’s functionality and versatility to extensive tests in recent months. Convinced of the enormous durability of the textile refinement method, a pool of Tajima’s highly automated embroidery machines has been put into motion. Now Spreadshirt is offering embroidery in all its European markets, and thereby expanding its existing range of classic digital and foil printing techniques.
Embroidery impresses with durability and exclusive properties
“Embroidery not only looks classy due to its vibrant appearance, but also convinces in terms of enormous durability. The finishing allows washing fabrics of up to 60°C (140°F) and is just as durable as the clothing itself,” says Tobias Beutel, Director of Personalization Services at Spreadshirt Create-Your-Own. These high-quality features are in particularly high demand in the business customer sector. Whether in the catering industry, at events or in customer service, embroidered workwear with company logos or slogans conveys exclusivity and quality.
The demand for embroidery designs in individual orders and gift orders keeps increasing, and the design options for any occasion are huge. Currently, 50 products from Spreadshirt’s range can be embroidered with custom text. To be able to offer customers an even wider selection of items that can be embroidered, Spreadshirt’s range is constantly being expanded. In addition to the current embroidery bestsellers such as hoodies, polo shirts, caps, and aprons, a variety of (fleece) jackets and workwear will be added to the product range. Gift items such as custom towels and bathrobes are also in the pipeline.
Embroidery is key to future market success
“The potential of the embroidery refinement technology is immense. In 2019, embroidery accounted for over 40% of the total customized apparel market. At the moment, this is still a strongly offline-oriented market. As a successful e-commerce platform, we want to mix this up and transfer embroidery into the online world with a versatile product selection and attractive pricing,” says Tobias Beutel.
The next steps have already been planned. More highly automated embroidery machines will soon be installed at the Spread Group’s production facilities in Europe and the USA. In the recently opened new production at the site in Legnica (Poland), the first machines will be put into operation in May 2021.
Image material to download
(Copyright: Spread Group)
Spreadshirt’s Marketplace has a lot to offer. Next to offering a home to more than ten million crowd-sourced designs ― contributed by some of the web’s most talented independent designers ― it highlights the diversity of our international community of partners. This series present the Designer of the Month.
Be a hero for the earth! Meet the eco-friendly Designer of the Month @wirfuerdieerde who fights for animal rights and environmental protection. Her designs inspire climate positive actions for our planet.
More great designs against plastic pollution, animal testing and Co. can be discovered on the showroom of wirfuerdieerde.
February is often known for being a month dedicated to love. Valentine’s Day (Feb 14th) and Love Your Pet Day (Feb 20th) are less than one week apart! Is that a coincidence? When talking about the Designer of the Month in February, Lobitos, we know that greyhounds have found their way into her heart.
Lobitos inspires with imaginative and colorful designs for dog, cat, and bird lovers.
The German designer Strandmuschel kicks off the series with their playful and wintery designs that have an appeal for adults and children alike.
These fanciful images will make even those who are no winter fans fall in love with the cold season. Don’t you agree?
Spread Group’s Polish production moves to a new location and expands its capacity and technical park.
Spread Group has opened a new production facility in Legnica, Poland. After 13 years in the north of the city, the company is moving into a state-of-the-art new hall in the Panattoni Park in the south of Legnica. With a total area of almost 11,000 m², the new building offers space for an enlarged warehouse, expanded machinery with different printing technologies, and more office space.
New production facility becomes European central warehouse
“The new location helps us optimize our European logistics. From now on, Legnica will serve as the central warehouse for our production in Germany, the Czech Republic, and Poland. We currently have around 4,500 storage locations for products. We are now able to double or even triple this capacity. The move was a real team effort! I am very proud of the entire team who, despite the circumstances over the last 12 months, got our new, strategically important production facility up and running on schedule,” says Hanne Dinkel, Spread Group’s Chief Customer Delivery Officer.
The investment and the move to the new building also underline Spread Group’s commitment to the region and the expansion of its printing technologies. In addition to machinery of refinement methods such as foil printing, thermal sublimation, poster and sticker printing, additional state-of-the-art digital-direct printers have been installed. Newly developed machines for printing on polyester products and machines for embroidering clothing will be moving into the site in the near future.
Logistical advantages in every respect
“The production hall and warehouse are now located on one level, which optimizes and simplifies the entire organization and production. In addition, our new location now boosts very good transport links to the highway, which will benefit our suppliers, logistics service providers, and our colleagues,” says Ewa Ziemba, Director Production in Legnica.
Currently, around 200 colleagues work in production in Legnica, some of whom have been working there for many years. With this move, Spread Group has been able to recruit new employees. The team is also looking for further reinforcements on site – from seasonal workers to new specialists.
The production facility in Legnica is one of five Spread Group production sites. In 2020, a total of 9.8 million products were printed at the various sites and shipped to customers worldwide. The print-on-demand provider plans to further increase the number of printed products in 2021. With the new facilities at the Legnica site, the company is ideally positioned to achieve this goal.
About the new production facility in Legnica:
- Location: Spółdzielcza 10, 59-220 Legnica, Polen
- Area: 10.603 m2
- Team: > 200 employees
- Print methods: digital direct, foil printing, thermal sublimation, posters and stickers, embroidery
Image material to download
(Copyright: Spread Group)