Lena joined Spread Group 7 years ago, when it was still known as Spreadshirt. Starting out in customer service, she then moved on to become communications manager at Spreadshop. In the summer of 2021 Lena made the switch to Product Management where she is now the Product Owner for SPOD.
How would you describe your role at Spread Group?
Lena: It’s now been 7 years in total for me here, but I’ve been the Product Owner for SPOD since last summer. I guess you could say I’ve come full circle. Just after I started here, during one of my first feedback sessions, the question popped up: which of the other roles at the company interest me? My answer was clear: Product Management. Right from the get-go I was fascinated by the work of product owners. A colleague from back then whose role I found particularly interesting is now my boss.
Can you sum up your job in 3 sentences?
Lena: As the SPOD product owner I am the one who connects the businesses with our IT department. My job is to aid the continuous development of SPOD and to make sure the customers’ wishes and business goals are achieved. SPOD connects e-commerce platforms like Shopify, WooCommerce or Squarespace with our Print-on-Demand Production sites. Merchants can showcase their own designs on clothes and accessories. Orders which have been placed via the SPOD application are then printed by us and sent to the customer in the name of the respective merchant.
What’s the best thing about your job as a product owner?
Lena: Simply put, my role as a Product Owner is a lot of fun. Programming fascinates me, but I actually can’t code. However, there are definitely elements of programming in my current role. You also get the chance to work, as a team, step-by-step towards a goal, on things like new features that customers have been asking for. We plan it, program it, then check it. In the end, there is a result of work we’ve all combined for. That’s what attracts me the most.
What kind of skills do you need for the job?
Lena: If you’re not into organization and problem-solving, this isn’t the job for you. When you’re getting inundated confronted daily with bugs, feedback and new information you should always remain conscious of the main goals; the development and improvement of the products. Yet to find the best solutions, you still need a certain degree of diplomacy and mediation skills, especially when mediating between UX, Frontend and Backend.
What did you want to be when you were young?
Lena: Honestly, I can’t actually remember. But admittedly, it probably wasn’t a Product Owner (laughs). I had absolutely no experience in IT or software development before I started at Spread Group, and during my studies, I was still undecided what my next step would be. That’s the great thing about the jobs here, they’re so diverse. Everything is possible, from in house software development and production to business analytics.
What would be your dream job?
Lena: It was clear as I started at Spread Group 7 years ago that I wanted to get a foot in the door of the tech world and develop my skills from there on. Of course, I can use all the skills I have acquired in other areas or for a different purpose, but I wouldn’t want to choose any other job at the moment. Moreover, the team at SPOD is strong and very international. Everyone is into the job and even though some of us have ever never met in person, it just clicks.
🚀 P.S.: We are currently looking for Product Owners (f/m/d) in the area of User Management. Do you want to be part of a design-driven team and create the best possible user experience alongside developers and other product managers like Lena? Then apply now!
All proceeds of the shop go to the Caritas Ukraine Aid
The war has been raging in Ukraine for over 40 days. We are speechless at the sight of the violence and the humanitarian catastrophe. The footage in the media is hard to watch, and it is even harder to just stand idly by. Many of our colleagues have joined initiatives to coordinate donations in kind and drive to the borders with Ukraine to deliver them. Others host people seeking protection. We as a company have organized fundraising campaigns to provide direct support to Ukrainian families who have arrived at our production site in Legnica (Poland). Solidarity is key in times like these.
As an e-commerce and design platform, we have experienced how great the desire is to express solidarity on clothing and accessories. The demand for designs and products supporting the cause of Ukrainians in distress is strong, and it has become quite clear that people wish for nothing but a peaceful outcome. There have been over 10,000 newly uploaded designs with graphics in blue and yellow, the hashtag #StandWithUkraine and the ‘No War’ typography. Customers favor stickers and T-shirts to take the message to the streets.
The team at our Leipzig headquarters was able to support several local initiatives, such as the Humanitarian Aid Ukraine e.V., the FAIRbund e.V. as well as the Leipzig Crowd, a project of the city of Leipzig and Leipziger Group. And the desire to take the initiative ourselves has taken on a concrete shape:
The idea for the #spreadPeace campaign was initiated to take a stance for peace and freedom while supporting the people in Ukraine. We set up a charity shop featuring a great variety of designs centered around topics such as humanity, peace, freedom, and Ukraine. All proceeds will go directly to the Caritas Wien Ukraine Aid. Caritas is one of the largest aid organizations in the world and has been active for many years. We are proud to partner up with Caritas and donate 100% of the proceeds from the shop to people in need. In doing so, everyone can make a donation through the purchase of a product and then further spread the message on T-shirts, stickers, and more – everywhere in the world. Please take a look at our European #spreadPeace shop and our International shop for the USA and Australia.
- Caritas Wien Ukraine Aid: https://wirhelfen.shop/aktuell/ukraine/
- European Shop: https://spreadpeace.myspreadshop.net/
- International Shop: https://spreadpeacenow.myspreadshop.com/
- Leipzig crowd: https://www.leipziger-crowd.de/ukraine-hilfe
- Humanitarian Aid Ukraine e.V.: https://www.hhu-ev.de/
- FAIRbund e.V.: https://verein-fairbund.de/en/
- Solidarity designs on the Spreadshirt marketplace: https://www.spreadshirt.de/shop/ukraine/
Where there’s a will, there’s a way. After working in England and France, Jozef Šalka found his way to our production site in Krupka (Czech Republic) in 2016. “I actually only wanted to work in the Czech Republic for a year, but then I met my wife here,” laughs Jozef.
His many years abroad have strengthened his desire to lead a diverse team in an international company. In six years, the native Slovakian has risen from production worker to site manager and is grateful for this fork in the road: “I have been given a great opportunity for further development at Spread Group. As site manager, I now work with my team to achieve the best output and high product quality for our group. Last year, we broke our own record with 3.2 million products shipped.” Jozef is still working towards his personal goals: After hours, he is studying Public Administration and Regional Development at the Czech University of Life Sciences in Prague.
Spread Group: How do you personally define sustainability?
Jozef Šalka: Less is more. I am firmly convinced that too much consumption harms us and makes us unhappy in the long run. In order to appreciate the value of goods, I recently rented an allotment garden near our apartment. Our family now plant vegetables there. It’s important to me that my son learns how time-consuming gardening is and how much better his own vegetables taste in the end. In my childhood, we always planted everything ourselves. It’s a shame, really, that this tradition has been lost …
Spread Group: What motivates you to live a more sustainable lifestyle?
Jozef Šalka: I want my children to live in an intact and healthy environment. For this, I would like to serve as a role model for them, without lecturing them. Everyone has to find their own way to live a little more sustainably. One person does without meat, the other avoids plastic bags. I myself have noticed that we do a lot of things simply out of habit, without reflecting on our behavior: Because of my wife, for example, I now eat much less meat and feel much healthier as a result.
Spread Group: What sustainability projects have you and your team already implemented?
Jozef Šalka: We are strongly committed to recycling, which is why we have established a code system that allows our service providers to more clearly distinguish all the ink cartridges from our printers and start reusing them. Like our Polish colleagues, we have also switched to paperless production: Instead of routing slips with three sheets of paper per order, we use sticker sheets with 30 stickers each. With one sheet of paper, we can process 10 orders. We also print exclusively with vegan ink in our water-saving printing systems from Kornit Digital. The switch to reusable paper shipping bags is brand new: we want to do away with plastic bags altogether by the end of this year!
Spread Group: What specific sustainability goals have you set for yourself?
Jozef Šalka: We have to move soon, as our factory is getting small for our 250 employees. When we build a new factory building, we will think more about sustainability right from the start: solar panels on the roof and a system for collecting rainwater are high on my wish list. We are also currently in contact with a company that advises us on environmental issues.
Spread Group: What do you recommend to all readers who would like to further explore sustainability?
Jozef Šalka: I don’t have any specific recommendations for other people, but I hope that I can inspire them. For example, our garden not only enriches our diet, but also has a positive effect on our well-being. In our fast-paced, digital world, it’s a nice feeling to create something with your hands and watch it slowly grow.
Spread Group: Thank you for the interview, Jozef!
- Corporate Social Responsibility at Spread Group: www.spreadgroup.com/de/sustainability
Lisa Murray joined the Spreadshirt Marketplaces team as a visual designer in the fall of 2021. Spreadshirt is an independent brand of Spread Group, with Marketplaces connecting customer with a global community of designers. Most customers and Marketplace designers have already seen some of Lisa’s work, as she is in charge of creating various visuals for newsletters, socials, website, and more. We talked to her about her first months in her new job with us.
Hi Lisa! Do tell us – what made you join us?
I was looking for a company in Leipzig and found Spread Group. The major factor for joining the company was the international team and diverse working environment. Then I realized the company had a great set of values that I can really relate to. With almost 50% of women in management positions, there is also a focus on women in leadership roles at Spread Group. I think that’s pretty good.
Nice. And after you applied, was there anything about the hiring process that stood out?
The recruitment process was straightforward and quick. Everyone was super friendly. They helped with relocating to Leipzig, and I had enough time to sort things out. The prospect of starting a job in a new country can feel quite daunting and overwhelming at times, so I was glad they made it easy for me.
Good stuff! And in your day-to-day work – is there anything that gives you a buzz?
Every day I work on different projects. I get to tackle challenges that spurn my creativity. When I grew up, I couldn’t decide whether I wanted to be a teacher or rather an artist. Now I’m very happy that I went with a more artistic career path, and I would always choose a similar job over anything else. Design is just so much fun.
And tell us about your colleagues – who’s the craziest person you work with?
Everyone I work with is a bit crazy, like the whole design team! They have a super vivid imagination and create ideas 24/7. These people are really crazy (laughs). I find the atmosphere with designers from different departments here at Spread Group very inspiring. We get to meet once a week and share project updated and ideas. Within the Marketplaces Team, there is a small handful of us and that make for a lovely environment to share work-based ideas. In addition, I get to lend a hand to the licensing team with creating branded store visuals and many more super exciting tasks. Getting to work with famous brands is a lot of fun.
Last but not least: Are there any hidden talents or hobbies you’d like to share?
I speak Irish fluently and I make rugs. The latter is incredible time-consuming, but also very relaxing. Your mind can just let go. And I must admit I am a cycling addict. The Leipzig area is so nice and flat, which makes for a fantastic cycling ground.
Interested in joining #TeamSpreadGroup? Have a look at our career pages, as we are currently having many very exciting vacancies in different areas of the group.
Anna Triebel joined Spread Group as a software developer at the end of last year. She works in the Order Management Team, a team of 10 developers and product owners, covering everything about processing orders and payments. After her childhood dream of becoming an ice cream tester, her studies in philosophy and her first programming experiences in her spare time, Anna finally ended up studying computer science.
We had a chat with Anna and talked on the occasion of International Day of Women in Science, her career, and the challenges that come with working in IT. She’s also sharing a few hot tips for women who want to start programming.
Hi Anna! What do you do at Spread Group?
Anna: I’ve been a software developer in Order Management for four months now. We mainly take care of the software components for order and payment processing. I’m currently working on the topic of fraud detection. The goal here is to use technology to detect “suspicious orders”, for example orders with stolen credit cards.
What convinced you to choose your job at Spread Group?
Anna: Two factors were decisive here. I liked both the tech stack and the corporate philosophy. The technology sparked my interest, and the atmosphere in the workplace struck me as quite relaxed. There’s no dress code and I can flexibly arrange my working hours. Straight away I had the feeling that Spread Group could offer me an environment in which I would feel comfortable – and it worked out!
Was there anything that stood out during the application process?
Anna: What I really appreciated was the frank and very open way of dealing with people. I felt that they had an open ear for my expectations and respected me as a person. I had to solve a programming task that gave me a fair idea of what was required. Good stuff! I was also able to meet my future team to discuss the task. This helped me meet my colleagues, and I got a good impression of their personalities. Then we had lunch together, and I felt right at home.
Have you always wanted to work in IT or software development?
Anna: When I was a child, I wanted to be an ice cream tester (laughs). I saw it on a TV program for kids and was immediately sold. And then I started out studying two quite different subjects, philosophy and IT. The latter won in the end, and I realized that those two subjects were not too different all together, as they’re about abstract concepts described in text form.
Are there any obstacles that make a difference for women in IT?
Anna: Unfortunately, women are still underrepresented in IT. Having said that, the proportion of women keeps fortunately increasing. I personally like diverse teams with different personalities, regardless of gender. But it would be nice to see a few more women in IT, at least this is how I felt in the early stages of my professional life. And women in leadership roles are very rare, which is something that I think could do with improving.
What advice would you give women looking for a career in IT?
Anna: Do whatever you like doing most. If you enjoy programming, go for it! Programming is no witchcraft. I also feel that my work environment is very empowering, regardless of gender. The support I receive is very important. So – don’t be afraid to get started and surround yourself with people who take your goals seriously and support you!
What talents do you need to be a software developer?
Anna: Motivation and a penchant for programming. It’s essential to understand abstract concepts, and to develop an ability to think like that. Teamwork and communication skills are also important, which is often underestimated. As a developer, you’ll need to be a good listener in order to understand the models. Then keep asking questions until it’s clear what you want to achieve. In the end, you’ll have programmed something that people will find beneficial. And that’s quite wonderful.
🚀 P.S.: We are currently looking for Software Engineers (f/md) Backend, Frontend, Fullstack – to learn more and apply check out our career page.
Merle and Katharina are both doing an internship at Spread Group. We spoke to them to get an insight into the daily life of an intern, what tasks they enjoy most, and whether they recommend doing an internship at Spread Group (and yes, it is :)).
Hello you two! What exactly do you do at Spread Group.
Katharina: Hey, I’m Katharina, 20 years old and I’m in the 5th semester of studying Book Trade & Publishing at the University of Leipzig. I’m currently doing a six-months internship at Spreadshirt in the Marketplace Licensing department.
Merle: Hi, I’m Merle. I’m studying Media & Communication Studies in Ilmenau and I’m doing a 6-months internship at Spreadshirt that I need for my studies. I support the marketing team of the Create Your Own business unit. This is the area where customers can design their own clothes with photos, texts, or designs. I mainly take care of newsletters and blog posts.
Katharina, do tell us what you do in the licensing team at Spreadshirt?
Katharina: We work with licensing partners whose designs we sell on Spreadshirt’s marketplaces as well as external marketplaces such as Amazon. It’s a long process from design creation to communication with license partners to approval of designs and marketing. Well-known licenses at Spreadshirt include Harry Potter, Game of Thrones or Peanuts, for example.
And why did you decide to work for Spreadshirt or in the field of licensing? What does that have to do with your studies?
Katharina: I was already very interested in licensing during my degree course. I didn’t just want to see the licensing business from the publisher’s point of view, but also to get to know the perspective of a company as a licensee. It’s always good to see different processes. I chose Spreadshirt because the corporate philosophy appealed to me, and there were very good vibes during the interview.
What makes the atmosphere at Spreadshirt special for you?
Merle: The working atmosphere! You come here and immediately feel at home. I remember being super nervous at my job interview. But I was made to feel at ease during the interview very quickly. The whole team at Spreadshirt is totally nice and open.
Katharina: I also really appreciate that the atmosphere in the team is so good and that you can deal openly with criticism. Everyone is helpful, supportive and encourages the others with motivating feedback. There are also nice offers like fresh fruit, free soft drinks and feelgood activities that make a day in the office very pleasant.
Merle: You don’t feel like an intern since you’re given a specific area of responsibility and get down to work straight away. I thought I might have to do boring copy and paste stuff or spend days at the photocopier, but I was in for a pleasant surprise (laughs). The team is really welcoming!
What are your specific tasks and what’s your day-to-day work like at Spreadshirt?
Katharina: My internship is quite diverse. I experience the entire licensing process and can take on tasks independently. In addition, I take care of the communication with the license partners and create the appropriate products such as T-shirts, sweaters, or accessories in the backend. I accompanied the entire process of creating the designs as well as the decision-making process. In marketing, for example, I create graphics and videos for social media and offline campaigns. This is a good thing as it further increases my knowledge.
Merle: In the Create Your Own team at Spreadshirt, we send out at least one newsletter per week that gets published in four languages. I design the approximate structure in advance and decide which photos to use. Then I write posts for our SEO page and our Create Your Own blog and promote the blog posts on our Facebook, Instagram and other social media channels. Sometimes there are also research tasks where I gather information on various topics in marketing.
Do you have something like your own project in the internship?
Katharina: Yes! I was, for example, able to take over the support of individual license partners completely on my own. I’m also responsible for videos in marketing as part of the team and was able to try things out a bit.
Merle: I can say the same, I enjoy a lot of freedom. Especially when it comes to newsletters and blog posts, I have a free hand in creating them and can exercise creativity as well. The texts are checked by the copywriting team, but by and large I can take on the topics independently.
What do you enjoy most about your internship?
Merle: The tasks where I can get creative myself are the ones I enjoy the most. Especially creating the newsletter or writing my own texts.
Katharina: I enjoy the marketing part the most. That’s also what I found most exciting in my studies. It’s very nice that I can also deepen this in the licensing team.
Are there ever boring tasks that you don’t enjoy as much?
Katharina: Sending out contracts! Of course, it’s also part of it and is important because without contracts there are no license partners (laughs). But it’s quite monotonous. Other than that, there is always a lot of variety and I have never done the same task for a whole day.
Merle: I once had to recreate all the designs I had created over four months since the links had expired. This dragged on for two weeks, and after that I couldn’t stand doing that anymore. Tasks that drag on for so long obviously get less exciting at some point. But because the newsletters and topics vary every week, I actually quite enjoy it.
Have you experienced any memorable moments already?
Katharina: We generally have a lot of fun moments in the office, like throwing hoops with the mini basketball set. And for a Harry Potter shoot, we were provided with the original Nimbus 2000 broom by the license partner and were then allowed to take photos with it, which was also very exciting.
Merle: There’s never a dry day with my team. I wouldn’t have thought that you could have so much fun at work. There’s always something to laugh about, and funny situations keep coming up in our internal chats. Our team event was also a lot of fun when the whole team went bowling together. It’s very nice to see people from work having a fun time away from work.
How does the internship help with your professional orientation? And what will you do next?
Merle: The internship helped me a lot. I wasn’t really sure which direction I wanted to take after graduating, but now I know that I want to go into marketing. I’ll be going back to university, because I still have a year to go. After that, I would like to get my professional life going with a trainee position, for example.
Katharina: I have come to take great interest in the licensing sector. I only knew the theoretical side from my studies, and only the publishing perspective. The internship showed me that licensing is a really cool sector, and I can imagine doing something similar later. But for now, I’ll continue with my master’s degree.
Thank you very much for the interview and all the best for you!
Editor’s note: Katharina and Merle have since both got their professional career started at Spread Group. Katharina works as a student trainee in the Licensing team, and Merle is a project manager in the Create Your Own department.
Spread Group and Peanuts Worldwide are kicking off the new year with a range of baby products and designs. The collection will be offered across the whole of the EU and the UK.
The range features the lovable beagle Snoopy on baby-grows, tiny t-shirts and warm hats. Since 1950, the Peanuts characters have been making both children and adults around the world smile, laugh and dream. Now they are available to print-on-demand too.
Sven Burscher, Spread Group’s Head of Licensing said:
“This partnership expands Spread Group’s offering with lovely designs for the Peanuts baby demographics. It gives the brand and its fans the option of print-on-demand, which offers a range of designs in a style, size and colour to suit them”. Peanuts has positivity associated with the brand we are very excited to have Snoopy and the gang in our portfolio!”
Tara Botwick, Vice President of Territory Management, EMEA for Peanuts Worldwide, said:
“We are looking forward to growing our baby offerings in Europe, as we know that parents and grandparents want to share their love of Peanuts with the next generation. Expanding our print-on-demand business is important as we continue to reach new audiences and Spread Group is a key licensee in that category.”
Spreadshirt’s Marketplace will also host a showroom of the designs featuring Charles M. Schulz’s classic characters. More designs will be added as they come on stream. There is a wide variety with some great classics to be discovered. The collection will also include apparel for teenagers and adults, making it the perfect gift for Peanuts fans of all ages.
- Spread Group Organic Baby Bodysuit with Snoopy & Woodstock Hug
- Spread Group Organic Baby T-Shirt with Snoopy Happy
- Spread Group Men’s Premium T-Shirt with Snoopy and Woodstock and Women’s Premium T-Shirt with Snoopy and The Gang Logo
- Spread Group Men’s Premium Longsleeve Shirt with Snoopy with Heart and Women’s Premium Longsleeve Shirt with Love Heart Kiss Valentine’s Day Gift
About Peanuts Worldwide LLC
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.
Spread Group and Warner Bros. Consumer Products announce today the launch of an all-new print-on-demand collection inspired by Game of Thrones, featuring branded products for fans to use, wear, and carry. The new collection will include apparel, accessories, homeware, and more, making it the perfect gift, just in time for the holidays.
Print-on-demand means fans can customise the collection within the parameters of the brand’s guidelines. Spread Group’s offering provides a range of designs from the series in colours, styles and products to suit the brand. Fans can choose from a range of dark colours, different apparel and accessories products. Designs with signature phrases like ‘Winter is Here, ‘Not Today’ or ‘A Lannister Always Pays His Debts’ are among the versatile collection.
The combination of customisation and print-on-demand produces a greater choice for fans. The look and feel of the Spread Group’s Game of Thrones collection offers more variety and individual designs to the fans.
In addition, it shows the strong aspect of sustainability which is rooted very deeply in the print-on-demand approach. It means no overproduction and a wider choice of products like organic cotton t-shirts.
Sven Burscher, Spread Group’s new Head of Licensing said:
“We are very excited to expand our strategic partnership with Warner Bros. Consumer Products. We can now offer Game of Thrones fans an appealing product range with a level of customisation, which increases their affinity with the series, whilst retaining control of the brand image. As no product is printed until it’s ordered, Spread Group can offer a greater range meaning fans can always find the size they need, unlike in the store”.
About Game of Thrones
HBO’s Game of Thrones has aired in over 207 countries and territories, culminating in record-setting ratings, and over its eight seasons, the show became one of the biggest and most iconic series in television history. Having celebrated “The Iron Anniversary” in April 2021, which marked ten years since the first episode hit television screens, Game of Thrones continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon.
- Women’s Hoodie Night King Winter Is Here.png (Copyright: Spread Group)
- Men’s Premium Longsleeve House Lannister Hear Me Roar.png (Copyright: Spread Group)
- Women’s Loose Fit T-Shirt House Targaryen Fire and Blood.png (Copyright: Spread Group)
- Tote Bag Kingdoms Tiles.png (Copyright: Spread Group)
- Check out all of Spread Group’s licenced brands at: https://www.spreadshirt.co.uk/shop/clothing/t-shirts/officialbrands/
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a WarnerMedia company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season
Award-winning global independent animation studio ZAG has signed a global licensing agreement with Spread Group. Under this new agreement, Spread Group will provide a print-on-demand collection for the globally successful animated series Miraculous™ – Tales of Ladybug & Cat Noir™ created by ZAG and co-produced with ON kids & family (Mediawan). Kids and young adults’ apparel and accessories for Miraculous: Tales of Ladybug and Cat Noir will be available via Spread Group’s Marketplace in time for the holiday season.
A worldwide print-on-demand offering means brands can demonstrate their sustainability credentials to customers. At Spread Group, nothing is printed before it is ordered, so there is no overproduction. The Miraculous designs will be published online, ready to be printed on to t-shirts, hoodies and lunchboxes, plus accessories like bags and mugs that will appeal to everyone.
Helena Perheentupa, VP, Licensing, Central, Eastern, Northern Europe and Russia at ZAG commented: “Print-on-demand is a great new opportunity for our passionate fans to engage with Miraculous: Tales of Ladybug and Cat Noir. This global partnership marries Spread Group’s e-commerce expertise with the enthusiasm of our fans, who can now choose from a range of styles and accessories to suit them. We’re delighted with this new initiative and look forward to its great success”.
Sven Burscher, Head of Licensing at Spread Group added, “We’re excited to be the strategic ecommerce partners for ZAG especially after the IP has just won three Licensing International Awards in Germany. Our partnership shows how print-on-demand can add a sustainable element to licensing. Miraculous fans can now choose from pre-designed products that are only printed once an order is placed. Fans can also change the product and the colour to suit their own style, from a range of kids’ clothing and accessories.”
This is Spread Group’s first licensing deal since Sven Burscher’s appointment in October.
Spread Group becomes a strategic e-commerce partner for ZAG in time for the worldwide premiere of the US$100M+ Miraculous animated feature to premiere in 2022.
Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years . Season four of the Miraculous™: Tales of Ladybug & Cat Noir animated TV series started to roll out in over 120 countries across the globe during spring/summer 2021, and ZAG is currently in production on seasons four and five of the series. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 27.7 billion views on YouTube (authorized and user-generated content). Over 200 million products have been sold during the past four years and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.
- Miraculous t-shirts for kids and young adults (boy with water bottle)
- Miraculous accessories – mugs
- Miraculous hoodies for kids and young adults (girl with headphones)
- Miraculous t-shirts for kids and young adults (two girls)
- Miraculous t-shirts for kids and young adults (boy with camera)
About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
Discover more at:
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir as well as new titles Power Players (2019) and Ghost Force (2021). Visionary director and composer Jeremy Zag founded the Zag Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. Based in Paris, the creative headquarters, known as the “ZAG Lab,” focuses on developing engaging stories beyond the screen into brands that inspire the new generation to discover their true character. https://www.zag.com
About Spread Group
Spread Group is a collection of five digital brands that empower self-expression. Our brands enable individuals and businesses to express themselves with print-on-demand products they can use, wear and carry.
The core of our business model is based on the idea that we only print what the customer wants when they want it. Consumers and businesses can customize clothing and accessories with Spreadshirt Create Your Own. Spreadshirt Marketplaces connects our global designer community with customers on Spreadshirt domains and External Marketplaces like Amazon and eBay. Entrepreneurs can sell merch via their own free online Spreadshop. Groups can get their matching kit at TeamShirts. Finally, SPOD gives merchants using external shop systems access to our network of fulfilment facilities.
Founded in 2020, today the Spread Group is the market leader in the print-on-demand sector in Europe and the USA. Spread Group’ brands connect with customers, businesses, designers and sellers in over 170 countries via 18 domains in 12 languages. Powered by five production facilities across the United States and Europe, we deliver on-demand printing solutions at market-leading speeds with sustainable practices.
In 2020, we hit global revenue of €169 million, printed more than 9.8 million items and employed 1000 people from 40 countries.
Check out all of Spread Group’s licenced brands at: https://www.spreadshirt.co.uk/shop/clothing/t-shirts/officialbrands/
Media Inquiries for ZAG:
Michelle Orsi/Carol Holdsworth
Three.Sixty Marketing + Communications
t: +1 310-418-6430
e: firstname.lastname@example.org; email@example.com
Press Contact for Spread Group UK:
Kate Warwick, Word Savvy
t: +44 (0)78 1069 7282
Spreadshirt’s Marketplace has a lot to offer. Next to offering a home to more than ten million crowd-sourced designs ― contributed by some of the web’s most talented independent designers ― it highlights the diversity of our international community of partners. This series present the Designer of the Month.
Marketplace Designer of the Month November: Tatiana Davidova
We are in the middle of the Sweater Weather Season and our Spreadshirt’s Marketplace Designer of the Month knows how to make the time even more cozy for us. Learn more about the November’s pick here and discover the entire watercolor world of Tatiana Davidova in her showroom: https://www.spreadshirt.de/shop/user/tatiana+davidova/