Two planting drives for biodiversity and the environment
We’re delighted to see our cooperation with licensing partner Studio 100 Media blossoming. Starting with the Maya the Bee X Spreadshirt collection in 2021, we have since begun to take active steps towards educating employees and the wider community on key environmental topics. This is part of Studio 100 Media ’s Projekt Klatschmohnwiese (Project Poppy Meadow). The goals of the project are simple: educate children on the importance of insects and encourage them to help biodiversity with the motto “let’s make it buzz and hum together”.
Led by Licensing Success Manager, Annina Vettermann, Spread Group got involved by themselves with two planting drives. On Plant a Flower Day (12th March), they turned our rooftop terrace into an insect-friendly biotope, with more digging and planting taking place on World Bee Day (20th May). All 500 Spreadsters who work in Leipzig were given seed bags with wildflowers native to the region. These little starter packs were the basis for the task of trying to create the best bee paradise on their balconies or in green spaces. The winners will get a cute little surprise from Maya the Bee’s partners, all to be announced at the end of the summer.
Tips and tricks can be found on Maja’s insect protection website: www.projekt-klatschmohnwiese.de